Agenda - ClickZ Specifics: Advertising in Social Media - New York

Monday, May 21, 2007
9:00am - 9:15am	Welcome Remarks
9:15am - 10:30am	Social Media Web Sites: Social Networks, YouTube Digg, del.icio.us, Second Life: Sphere, Technorati. What they are, and how marketers are using them to achieve objectives. Moderator: Rebecca Lieb, Editor-in-Chief, The ClickZ Network Speaker: Emily Riley, Analyst, Jupiter Research David Rittenhouse, Group Planning Director, neo@Ogilvy Sean Carton, Chief Strategy Officer, idfive
10:30am - 11:00am	Morning Break
11:00am - 12:30pm	How to Really Leverage Syndication Maybe you operate a content site, or offer a product with a long conversion cycle. Perhaps your aim is to generate leads. Maybe your customers and prospects convert offline. This session examine how to set goals for, measure, and improve Web sites that aren't about actually closing a deal. Moderator: Rebecca Lieb, Editor-in-Chief, The ClickZ Network Speaker: Bill Flitter, Founder, VP Marketing, Pheedo, Inc. Henry Copeland, Founder, Blogads.com Peter Hirshberg, Chairman & Chief Marketing Officer, Technorati
12:30pm - 1:30pm	Lunch
1:30pm - 2:45pm	Case Studies A look at original, surprising, and innovative real-life social media marketing campaigns – and, of course, the results they generated. Moderator: Zachary Rodgers, Managing Editor, News and Features, The ClickZ Network Speaker: Ian Schafer, CEO and Founder, Deep Focus David Schiffman, Director, Messaging and Social Media Ventures, AOL David Roth-Ey, Vice President & Editorial Director, Harper Collins Ken Rother, President & COO, TreeHugger.com
2:45pm - 4:00pm	The Rules of Engagement Social media campaigns go far beyond the traditional agency model of media planning and buying. So do advertisers actually get into the game and get their campaigns out there? Develop a voice appropriate to the community? What goes into budgeting a social media buy? This session is intended to help you roll up your sleeves and get started. Moderator: Rebecca Lieb, Editor-in-Chief, The ClickZ Network Speaker: Marc Schiller, CEO and Founder, ElectricArtists, Inc Greg Verdino, Vice President/Director of Emerging Channels, Digitas Chad Stoller, Executive Director of Emerging Platforms, Organic Inc.
4:00pm - 4:30pm	Afternoon Break
4:30pm - 5:30pm	Measuring the Impact of Social Media Social media channels aren't too amorphous to measure, but Web 2.0 metrics are different. You can leverage social sites and tools to gauge and measure success, even mine them for customer intelligence. This panel will review the tools, and the tactics. Moderator: Rebecca Lieb, Editor-in-Chief, The ClickZ Network Speakers: Jim Nail, Chief Strategy & Marketing Officer, TNS Media Intelligence/Cymfony Emily Riley, Analyst, Jupiter Research Jason Burby, Chief Analytics and Optimization Officer, ZAAZ

 

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