Agenda: ClickZ Specifics: E-mail Marketing – May 14, 2007

Agenda - ClickZ Specifics: E-mail Marketing 2007

Monday, May 14, 2007
8:00am - 5:15pm	Registration
8:00am - 9:00am	Morning Coffee
9:00am - 10:00am	Keynote Address: David Daniels, Vice President and Research Director, Jupiter Research
10:00am - 10:30am	Morning Break in the Exhibit Hall
10:30am - 11:20am	Attendees may choose to attend one of the two sessions offered during this time. Marketing Track You've Got Their E-mail Address – Now What? Many companies focus all their resources on getting e-mail addresses, but neglect to develop a strategy to effectively communicate once they have them. Develop e-mail marketing strategies based on your bottom line, be it lead generation, direct sales, cross-sell/upsell, retention or something else. Practical advice on making the most of the asset that is your e-mail list. Speaker: Jeanne S Jennings, Online Marketing Consultant, JeanneJennings.com, Inc. Production Track E-mail Bootcamp No, you can't run a professional e-mail campaign from your desktop e-mail client! This session is designed to get e-mail marketing newbies up to speed with the basics of lists, formats, opt-in, creative, legalities, deliverability, the vendor landscape, and best practices. If you're just starting out as an e-mail marketer or branching out into new areas of the discipline, this is the session that will best prepare you to take advantage of the rest of the conference. Speaker: Dan Swartz, Vice President of Strategic Services, SubscriberMail
11:20am - 11:30pm	[back to top] Session Interval
11:30am - 12:30pm	Attendees may choose to attend one of the two sessions offered during this time. Marketing Track Cut Through the Clutter Creatively Build a message – from subject line to salutation – that gets delivered, opened, seen and acted upon. Learn how to break through the many barriers, from spam filters to overfilled inboxes, between you and your prospects. Speaker: Greg Cangialosi, President & CEO, Blue Sky Factory Inc Production Track Deliverability All the care you take crafting and producing messages doesn't matter if those messages don't land in recipients' inboxes in a legible format. Learn techniques to ensure deliverability, and how to avoid the dreaded spam folder and 'report spam' button, as well as how to overcome the preview pane/blocked image double whammy. Moderator: Rebecca Lieb, Editor in Chief, The ClickZ Network Speakers: J.F. Sullivan, VP of Marketing, Habeas Inc. Stefan Pollard, Director of Consulting Services, EmailLabs Loren McDonald, VP & Chief Marketing Officer, J.L. Halsey David Atlas, VP of Marketing, Goodmail Systems
12:30pm - 2:00pm	[back to top] Lunch Break/Visit the Expo Hall
2:00pm - 3:00pm	Attendees may choose to attend one of the two sessions offered during this time. Marketing Track Integrate E-Mail With Other Marketing Channels No e-mail is an island. This session will examine how to tie in such diverse issues as branding, tone of voice, graphics, offers, and message reinforcement across e-mail and other marketing campaigns, online and off. Speaker: Jack Aaronson, CEO, Aaronson Group Production Track Testing: Techniques & Tactics What's the best thing about e-mail marketing? Some would argue it's testing – the ability to try, tweak, and try again (at minimal cost). What can you test, and how? How do tests impact effectiveness? Make your e-mail program better… and better still. Speaker: Dan Springer, CEO, Responsys
3:00pm - 3:30pm	[back to top] Afternoon Break in the Expo Hall
3:30pm - 4:30pm	Attendees may choose to attend one of the two sessions offered during this time. Marketing Track Beyond Direct: E-mail Branding & Relationships To Build Business Think e-mail marketing's just direct response? Think again. Amidst heated competition, it's the relationship customers have with your brand that determines whether they'll (re)turn to you for their next purchase. Speaker: Jeanniey Mullen, Senior Partner & Senior Director, E-mail Marketing, OgilvyOne Worldwide Production Track E-mail Lists: A Checklist Managing an e-mail list requires careful planning, regular maintenance, and rigid discipline – whether that list is a newborn or a gangly adolescent. Buying or renting lists is an even more delicate matter – is it 'clean?' Learn to build, maintain grow and segment a quality list that will continue to deliver value; and what to look for if you're considering an outside list. Moderator: Stephanie Miller, Vice President of Strategic Services, Return Path Speakers: Christina Nicholson, Direct Marketing Manager, Williams-Sonoma, Inc. Sha Fakiri, VP, Consumer Marketing, MyPoints.com
4:30pm - 5:15pm	Marketing Track / Production Track 5 Experts/5 Minutes (dual track session) What's your problem? Pick some of the best brains in the industry for solutions. You can't get better advice than this! Submit your e-mail marketing question to an expert line-up of marketers, vendors and specialists. Each has one minute to tell you how they would solve your problem. [Questions will be submitted on the morning of the conference. Ten will be selected for the panel.] Moderator: Rebecca Lieb, Editor-in-Chief, The ClickZ Network Speakers: Greg Cangialosi, President & CEO, Blue Sky Factory Inc. Stefan Pollard, Director of Consulting Services, EmailLabs Jeanne S. Jennings, Online Marketing Consultant, JeanneJennings.com, Inc. Jeanniey Mullen, Senior Partner & Senior Director, E-mail Marketing, OgilvyOne Worldwide Stephanie Miller, Vice President of Strategic Services, Return Path
5:15pm - 6:30pm	Networking Cocktail Reception in the Expo Hall

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