Profile

Jeanniey Mullen
Senior Partner and Global Executive Director, Email Marketing and Digital Dialogue Practice
OgilvyOne Worldwide

Jeanniey Mullen provides more than two decades of accomplishment-laden experience in the email, interactive and digital marketing realm. She is considered by many, a force of unending energy, focused on driving revenue, improving brand impact and increasing customer relationships; all by harnessing the power of a digital dialogue and integrating it in to every possible touchpoint in the on and offline worlds.

Currently, Jeanniey Mullen is a Senior Partner, and the Global Executive Director of the Email Marketing and Digital Dialogue Practice at OgilvyOne Worldwide. She is also the founder and Executive Chair of the Email Experience Council (recently purchased by the DMA).

In her role at Ogilvy, Jeanniey is responsible for leading the worldwide efforts that use digital dialogues and email to create powerful, meaningful and profitable customer communication strategies that can be integrated with existing brand and direct marketing efforts.

Prior to joining OgilvyOne, Jeanniey founded and ran her own interactive agency. Before that, she served as the CMO and EVP at Avalon Digital Marketing Systems, where she helped launch one of the first B2B email platforms that incorporated on-demand video into the email message. Jeanniey is recognized in the industry as pioneering the first global email marketing practice, and was named one of the top 25 media people to watch while at Grey Direct.

Jeanniey's expertise in the discipline spans both the B2B and B2C industries. In addition to her role in the eec, Jeanniey is a columnist for ClickZ, has published numerous white papers and best practice guides, has been appeared in the Wall Street Journal and New York Times, and is a frequent speaker on the topics of email and digital marketing.

---

Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also call 203-295-0052.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@incisivemedia.com or call 203-295-0050.