Profile

Loren McDonald,
Vice President & Chief Marketing Officer,
J.L. Halsey

As CMO, Loren McDonald oversees corporate marketing activities and brand strategy for J.L. Halsey, a marketing technology and services company, with solutions including Lyris, EmailLabs, ClickTracks, Hot Banana, Sparklist and EmailAdvisor. He has 22 years experience in marketing, consulting and strategic planning and has held executive marketing positions at companies including EmailLabs, USWeb/CKS and Arthur Andersen. Loren is a frequent speaker and is often quoted in the press. A former ClickZ columnist, he has written more than 125 articles on e-mail marketing best practices and trends. In 2005 Loren was selected Marketing Executive of the Year by the American Business Awards and the Intevation Report, EmailLabs' best practices newsletter that Loren previously edited, was chosen Best B2B e-newsletter by both Marketing Sherpa and the ClickZ Marketing Excellence Awards.

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