Adam is responsible for developing and implementing advertising products, strategies, and initiatives at Brightcove by working collaboratively with publishers, affiliates, and marketers to identify next-generation consumer touch-point opportunities. He also represents Brightcove in industry consortiums and standards committees. Adam is widely recognized as a leader in interactive media and new media advertising with over 15 years of agency media planning and buying experience - almost half focused on emerging platforms.

Adam brings extensive agency/marketer expertise to Brightcove's executive team. He joins Brightcove from Mediavest Worldwide, where he led emerging media and advanced TV initiatives on behalf of some of the largest global consumer packaged goods marketers including Proctor & Gamble. Prior to joining Mediavest, Adam held positions at DMB&B, J. Walter Thompson, AOL, Ammirati Puris Lintas, and Mediaegde:cia working with Fortune 100 companies including UPS, Unilever, Burger King, and AT&T.