ClickZ Specifics: Online Video Advertising – July 19, 2007

Online Video Advertising - the reach is out there!

Ad-serving technologies are more sophisticated. Broadband penetration has hit near-saturation levels. And more and more advertisers and marketers are adopting online and interactive forms of video (24 percent of online advertisers last year).

Over a quarter of consumers said they regularly watch video online, while the top video aggregators disseminate millions of streams every day.

Video formats are more effective for marketers, and more lucrative for publishers. Advertisers, marketers, publishers and content provider who are using or considering this very fast-moving medium can quickly get up to speed on the formats, considerations, strategy, results and creative in an immersive forum.

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ClickZ Specifics: Online Video Advertising Thursday, July 19, 2007		Speakers
9:00am-9:15am	Welcome Remarks	Christian Anthony, Special Ops Media Christine Beardsell, DIGITAS Conor Brady, Organic Carolyn Creekmore, Nielsen//NetRatings Jason Glickman, Tremor Media Michael Q. Griffin, EyeWonder, Inc. Lev Grzhonko, AdoTube.com Aimee Irwin, Advertising.com Rebecca Lieb, The ClickZ Network Maria Mandel, Ogilvy Jeff Minsky, NEXT at OMD Digital Rebecca J. Paoletti, Yahoo! Inc. Eric Picard, Microsoft Zachary Rodgers, The ClickZ Network Ian Schafer, Deep Focus Jack Smith, 24/7 Real Media, Inc. Dorian Sweet, Tribal DDB Scott Wassmer, AKQA Taras Wayner, R/GA Troy Young, VideoEgg, Inc.
9:15am-10:30am	Strategy: Determining if video should become a part of an interactive marketing and advertising strategy
10:30am-12:00pm	Practice: Interactive and Online Video Case Studies
12:00pm-1:30pm	Lunch in the Exhibit Hall
1:30pm-2:45pm	Gauging Success: Metrics for Online Video
2:45pm-3:30pm	Sponsored Vendor Panel
3:30pm-4:00pm	Afternoon Break in the Exhibit Hall
4:00pm-4:45pm	Production & Distribution
4:45pm-5:30pm	Online Video Advertising: The Future
5:30pm-6:30pm	Networking Cocktail Reception in the Exhibit Hall

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Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@incisivemedia.com or call 203-295-0050.