Profile

Frank Watson
Head Search Marketing
FXCM

Frank Watson has been in charge of SEM at Forex Capital Markets for over 3 years. He also oversees analytics and the FXCM's new publication division. The company spends between $4-5 million dollars a month in online advertising – a large portion of which is for PPC. Over the last two years the move to foreign language advertising has been a major play by his company and the problems of finding it, successfully adapting the advertising messages to the cultural differences and using analytics has been an adventure.

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