Profile

Heidi Cohen
President
Riverside Marketing Strategies

Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Riverside Marketing Strategies clients include the New York Times Digital, AccuWeather.com, Cheap Tickets and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.

Prior to starting Riverside Marketing Strategies, Heidi Cohen held a number of senior level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann and Citibank.

Since 2002, Heidi has been a member of the faculty of NYU's Master's in Direct and Interactive Marketing program where she received NYU's Outstanding Service award.

Heidi is also a popular speaker on current industry topics.

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