Profile

Marc Ryan,
VP, Market Research Services,
Nielsen//NetRatings

Marc Ryan brings a wealth of on-and offline survey research experience to his role as Vice President of Market Research Services for Nielsen//NetRatings. In addition to overseeing the “WebIntercept” suite of survey research products, Marc works with leading clients to develop unique applications of NetRatings syndicated and custom research products and services. Mr. Ryan was previously the Senior Director of Analysis for NetRatings.

As one of the primary analysts for NetRatings products and services, Marc is recognized as an expert in media measurement and research. His overall knowledge of the online industry is sought after by leading newspapers and industry journals including regular appearances in The Wall Street Journal, USA Today, Ad Week, Business 2.0 and Forbes. Mr. Ryan regularly speaks at leading conferences on topics such as, advertising effectiveness, Internet trends, and vertical market insights.

Marc started his research career working with top-ranked market researcher Millward Brown, where he conducted projects for a variety of clients including General Motors, American Express, Unilever and Kraft. After his promotion to Director of Research for Millward Brown’s Internet division, he led numerous internet-based research studies, helping to pioneer online advertising research techniques that have become the norm today. In 1999 Marc joined Seattle based AdRelevance, which eventually became Jupiter Media Metrix, where he served as Director of Media Research, and was responsible for managing the “Intelligence” series of analytical reports.

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