Profile

Neil Mason,
Co-Founder,
Applied Insights

Neil Mason is the co-founder of Applied Insights, a consumer analytics consultancy that specializes in online. Neil has been involved in marketing analysis for more years than he cares to remember, having started his career at ACNielsen helping major fast-moving consumer good brands understand the effectiveness of their marketing programs. At Applied Insights, Neil consults with major businesses using Web and predictive analytics to improve online business performance. He's a frequent speaker at Web analytics conferences and events. Neil has a BA in Engineering from Cambridge University, and an MBA and a Postgraduate Diploma in Business and Economic Forecasting.

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