Profile

Sheryl Draizen
SVP and General Manager
Interactive Advertising Bureau

Sheryl Draizen has organizational responsibility for all divisions of the IAB including membership, industry initiatives, marketing, research, events and education.

Sheryl Draizen founded Straight Up, a New York-based strategic marketing and business development company. Prior to launching Straight Up, she ran marketing at Guggenheim.com, a for-profit division of the Guggenheim Foundation, developing global strategies, creating the online advertising business model and guiding the technology integration. Before Guggenheim.com, she was at Ad Force, Inc, a CMGI Company, where she managed the marketing around their successful IPO as well as the launch of the company's new offices in Hong Kong. She was director of product management for Kensington Technology Group; worked with Fred Hayman, Beverly Hills, launching his "With Love" fragrance line; led Cosmetech International in building brand identity around their newly acquired facilities in Asia; and was responsible for package development and marketing for Epilady USA.

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